WURLITZER, the iconic German-American brand known for its innovative musical instruments and equipment, has appointed global brand extension licensing agency LMCA to extend its brand into new categories in audio, music and entertainment areas.

LMCA will draw on the brand’s legacy in music innovation and long-lasting craftsmanship to extend WURLITZER’s footprint into new areas for the music enthusiast in North America and Europe.

Gudrun Wurlitzer, President of WURLITZER, says: “We are overjoyed to partner with LMCA to create new opportunities for our fans to experience WURLITZER. WURLITZER is our family’s brand and we have been making musical instruments and products since 1659. Through licensed product extensions, the company’s original brand mission of bringing people together through the joy of music will continue to live on and inspire music lovers in new and exciting ways.”

Ciarán Coyle, CEO of LMCA, adds: “We are delighted to be working with WURLITZER, an iconic, fun, and engaging musical powerhouse, to extend the brand into new and creative areas. WURLITZER’s reputation and influence in music and culture, and its unique designs, offer significant opportunities to create beautiful products that offer relevant, new touchpoints for consumers. We look forward to working alongside the Wurlitzer family to build out a successful international licensing programme.”