With 18 million social followers, global awareness of 92 per cent and licensed across 111 countries, Garfield – the lasagne-loving orange cat – is one of the best known entertainment icons in the world. In an endeavour to bolster Garfield’s fandom beyond television screens, Viacom18 Consumer Products is set to introduce an exclusive range of Garfield merchandise to bring young Indian fans and their families closer to their favourite character.
Over the past year, Viacom18 Consumer Products has appointed 10 new licensee brands across 10+ categories for apparel, accessories, eyewear, furnishings and more, aimed at both adults and kids.
“At Viacom18 Consumer Products, we have endeavoured to constantly expand our reach and build a portfolio of iconic characters and become the one-stop destination across multiple touchpoints for the fans in India,” says Mahesh Shetty, Head of Network Sales, Viacom18. “Garfield is an iconic and relatable character in the animation ecosystem for both kids and adults. The character’s quirky and honest appeal is unlike any other. Starting from a comic strip, Garfield has grown to become a globally sensational character. With the addition of Garfield to our products portfolio, we aim to get one step closer in our endeavour to provide our viewers with an opportunity to connect with their most-loved characters beyond screens.”
Mark Kingston, Senior Vice President, International Licensing, ViacomCBS Consumer Products, says: “At ViacomCBS Consumer Products, we aim to provide vital support to our consumers who have been trying to navigate through the unprecedented situation of the pandemic. As families are adjusting to the new normal, our team has been at the forefront to translate ‘content watched to products purchased’. With the launch of Garfield merchandise in India, we aim to bring truly unique products to the market that fans will enjoy and appreciate.”