Moonbug Entertainment has signed with The Point.1888 to represent another brand within its portfolio, Little Baby Bum, a fun and educational show for babies featuring classic and new nursery rhymes. It is the #2 nursery rhymes channel on YouTube (following another Moonbug Entertainment property, CoComelon, in the top spot) with 99 million subscribers, and has achieved over 4bn views this year alone.

The Point.1888 commenced programmes for other Moonbug Entertainment brands including CoComelonBlippi and Morphle in May of last year and has since secured 66 licensees across EMEA with the help of its sub-agent partners.

Collectively, Moonbug Entertainment receives over 7+ billion monthly views and operates the largest network of kids’ channels on YouTube, encompassing 235+ million subscribers. Its beloved kids’ brands are available on over 100 platforms globally, including major on-demand streaming giants such as Netflix, Apple TV, Sky and Hulu.

“We are really looking forward to representing this new brand alongside our other Moonbug Entertainment properties,” says Olivia Wiggett, Associate Commercial Manager at The Point.1888. “Little Baby Bum is extremely popular with the younger years and will benefit so much from having a booming licensing programme in place. The opportunities really are endless.”

“As with our other Moonbug Entertainment properties, we shall make use of our fantastic sub-agent partners to ensure we have best-in-class support on the ground across EMEA for retailers and licensees. In fact, we already have retailers asking us how this property can become part of their future calendar of events and product buy-ins.”

Simon Philips, Managing Director of Global Consumer Products at Moonbug Entertainment, commented: “The results The Point.1888 has achieved in such a short space of time for CoComelonBlippi and Morphle have been nothing short of incredible. Not only does its retail-first model work, but the team also recognises that each of our brands has its own values and serves a very different audience and so the licensing programmes must be carefully designed around that. Given this approach and understanding, I have every confidence in their plans for Little Baby Bum and am delighted to have them involved.”

Established in 2014, The Point.1888 delivers retail-focused brand extension programmes by creating new products based on the gaps it sees at retail, rather than what it thinks the brand’s target demographic might like. This supports a higher chance of retailer buy-in and a better sales performance.