Brand Licensing specialist The Point.1888 and its sub agents across EMEA have signed a raft of new licensee deals for Moonbug Entertainment’s hit brands Blippi, CoComelon and Morphle.

The new deals come on the back of recent news that Blippi is now available on demand via streaming giants Netflix and HBO Max, with Blippi Wonders joining both platforms this spring, Blippi’s Treehouse launch on Amazon Kids+ last December and the launch of Blippi’s best friend Meekah on YouTube last fall.

Morphle launched on Tiny Pop and has seen huge success with the recent launch of clothing on and following the Character Options toy release before Christmas.

CoComelon has continued to go from strength to strength, picking up awards for its consumer products programme, having won Pre-School Toy of the Year at the 2021 Toy Industry Awards. CoComelon is also the number-one most-watched kids’ brand on YouTube globally.

Since coming on board, The Point.1888 has sought to leverage Blippi, CoComelon and Morphle’s popularity and develop a successful consumer products programme that enables the brands to become accessible and fun. In partnership with its sub agents, Brand Energy, CLM, El Ocho, ELC, Evolution of Licensing, Ferly, LDI, Lisans, Partner Plus and Spacetoons, the licensing programme is now strongly established across EMEA.

New partners across EMEA include:

8th Wonder for CoComelon chair and heatable warmer
Ackermans for CoComelon apparel
Albatros for CoComelon publishing and activity books
Alligator for Morphle publishing
Amscan for Blippi dress up
Aykroyds/ TDP for Blippi nightwear
Big Balloon for CoComelon publishing
Centum for Blippi & CoComelon publishing
Character Options for CoComelon & Blippi toy extensions
Cijep Jemini for CoComelon furniture & home
Clementoni for CoComelon puzzles & games
Diakakis for CoComelon BTS
Diamant for CoComelon toy extension
Eurofun for CoComelon events & character appearances
Famosa for CoComelon plush backpack, 3D cushions, and PJ holder
Fashion UK for CoComelon, Blippi & Morphle apparel
First Kid for CoComelon inflatables
GSS- Amendment for CoComelon toy extension for novelties & inflatables
Happiness Is Us for CoComelon chocolate eggs
Hunter Price for CoComelon fidget toys
Igloo Books for CoComelon publishing
Immediate for CoComelon publishing
Intersource for CoComelon toys
Laceys for CoComelon hardlines, softlines, and FMCG
Panini for CoComelon publishing
Party Centre for CoComelon
Phidal for Blippi & CoComelon publishing
Prima Toys for CoComelon toys
Rainbow Max for CoComelon & Blippi back to school, stationery, and arts & crafts
Rainbow Productions for CoComelon character appearances
Relkon for CoComelon confectionery
RJ Bags for Blippi & Morphle bags
Roy Lowe for CoComelon, Blippi, Morphle & Little Baby Bum hosiery
Rubies for CoComelon dress up
Showagent for CoComelon events and character appearances
Signature for Blippi publishing
Sinecast for CoComelon events and character appearances
Sodico for CoComelon personal care
Soluna for CoComelon live events
Spactoon event for Blippi events
Suncity for CoComelon apparel
TeamTex for CoComelon car seats
Toy Pro amendment for CoComelon outdoor & home
United Essentials for CoComelon apparel
Upcoming Minds for CoComelon board games & hardlines – scooters
Visage Textiles for CoComelon crafting textiles
Whitehouse Leisure for Morphle amusement plush
William Lamb for Blippi bags & footwear

Bethan Garton, Chief Commercial Officer at The Point.1888, says: “We’re thrilled to announce our partnership with so many licensees for Blippi, CoComelon and Morphle. With the consistent growth and popularity that the brands have experienced over the past year, this is the perfect time for new products to launch in the market. We’ve worked extremely hard to ensure the brands have the right partners to deliver product that provides as much fun as the brands do.”

Adam Steel, Director Global Agency, Consumer Products at Moonbug Entertainment, adds: “The rapid growth of our licensee portfolio is a reflection of the strength of our great brands and the great work of the team at The Point.1888. We are looking forward to welcoming new high calibre partners to the Moonbug family and continuing the great work in expanding our current product lines and categories.”