PUBG MOBILE, one of the world’s most popular mobile games, has launched a partnership with soft toy brand and global IP owner The Great British Teddy Bear Company.

Established in England in 2002, The Great British Teddy Bear Company has developed an international reputation for producing teddy bears that celebrate iconic aspects of British culture and tradition. Now, players of the popular battle-royale game will now be able to get their hands on a specially designed PUBG MOBILE-themed GB Teddy Bear alongside a selection of The Great British Teddy Bear Company’s iconic British characters, including Robin Hood Teddy Bear and Sherlock Holmes Teddy Bear, as in-game buddies.

Alongside the new buddies, players will be able to access new and exclusive GB Teddy Bear items, from a GB Teddy Bear Set and GB Teddy Bear Cover to a GB Teddy Bear Ornament and GB Teddy Bear Parachute.

In a special event running until 22 July, players can obtain cotton by completing tasks to make various GB Teddy Bears and unlock exclusive in-game rewards.

PUBG MOBILE is available to download for free on the App Store and Google Play Store.