TGI Fridays, the iconic American bar and grill, has expanded its exclusive strategic partnership with the UK’s leading frozen food retailer, Iceland, with a range of new products available throughout Iceland and The Food Warehouse stores. Created solely with the BBQ season in mind, the new range includes a variety of main dishes, sides and sweet treats. Beanstalk, TGI Fridays’ long-standing brand extension licensing agency, brokered the partnership with Iceland.
The range will include nine new products, inspired by dishes from TGI Fridays’ restaurant menu. The new and exclusive products offer an option for all consumers, including TGI Fridays’ Beef Short Ribs with Maple BBQ, Cheese & Jalapeño Hot Dogs and Chocolate Cookie Pie, with prices starting at £2.
The TGI Fridays’ licensing programme has proved hugely popular with UK consumers. Since launching its first range in Iceland stores in 2020, sales have continuously exceeded expectations. The new range will accompany a variety of existing TGI Fridays mains, sides and desserts, exclusive to Iceland, including BBQ Ribs, Sharing Pizzas and Boneless chicken wings.
“TGI Fridays and Iceland have developed a strong and successful partnership since first coming together in 2020, and we are delighted to be growing it further with these new BBQ-inspired products,” says Louise French, Senior Vice President, Business Development & Operations at Beanstalk. “Through their mouthwatering licenced range, TGI Fridays continues to offer consumers even more ways to experience the world-famous American bar and grill.”
The exclusive range will be available throughout the summer, in-store or online at https://www.iceland.co.uk and The Food Warehouse.