Leading global licensing agency Surge Licensing has been appointed as North American licensing agent for the fan favourite and community-driven anime RPG Epic Seven “E7”, developed by Super Creative and published by Smilegate Megaport.
E7 is an 2D anime-inspired epic featuring over 1,000 stories and 234 collectable characters, in which players explore and adventure through the Land of Orbis, attempting to prevent its demise. Surge Licensing has been retained to develop a merchandise programme across multiple categories, including toy, publishing, apparel, table-top games, and digital products including NFTs and more. The launch is anticipated in Q2, 2022 across retailers and direct-to-consumer platforms.
With an 18–34-year-old adult demographic, E7 is played in over 145 countries and has topped growth charts in all of the major territories. The game was recognised as a “Top 10 RPG Game of 2020” by the Apple App Store and is a Top 3 grossing RPG on Android. In 2018, E7 was awarded the “Best Mobile Game” in the Korea Game Awards and “The Game of 2018” in the Google Play Store. E7 boasts a loyal fan base with over a billion minutes played every month.
“E7 is an adventure unlike anything seen on mobile, with anime-inspired production values that rival television and film production quality,” says Elan Freedman, Surge Licensing EVP. “With a loyal and engaged fanbase of hundreds of thousands in the US alone, we’ll be able to leverage the game’s plethora of characters and rich backgrounds to create a robust L&M program to further engage players with the brand as it continues to build its user base on a global scale.”
Founded in 1986, Surge Licensing is an IP incubator, which identifies, nurtures, and grows brands into multi-platformed entertainment and consumer product licensing programs. It has developed a number of pop culture’s best-known properties, including the Teenage Mutant Ninja Turtles, Street Sharks, Axe Cop, Feisty Pets and more.