Global children’s entertainment company Dr. Seuss Enterprises has announced the promotion of Shannon Spisak to her new role as Vice President of Marketing and Communications.

Spisak, who previously held the role of Senior Director of Marketing and Communications, will spearhead all marketing-related activities for the company. Additionally, Dr. Seuss Enterprises is expanding its management team with the new appointments of Vienna Downes, Jimeka Broussard, and Raquel Ojalvo into positions within retail and licensing, on the heels of an immense year of growth for the company.

Spisak will report directly to the CEO & President of Dr. Seuss Enterprises, Susan Brandt, and will be involved as part of the DSE executive management team, helping to move the business forward while continuing to support its strategic vision.

Additionally, Spisak will play a key role in helping to develop the company’s product, marketing, creative, social media and business plans. As an industry veteran, Spisak will continue to help the company evolve and expand the Dr. Seuss brand platform, while developing strategic, 360-degree marketing programmes that create excitement, retail opportunities, and collaboration moments with key partners.

“I am excited and honoured to be elevated to this role at Dr. Seuss Enterprises,” says Spisak. “It’s an incredible time to be at Dr. Seuss Enterprises and with these new responsibilities, I am looking forward to helping our beloved property grow even further.”

Vienna Downes will join the team as the Senior Director of Licensing and Sales, leaning on her extensive experience in orchestrating winning business initiatives and innovative licensing programmes.

Raquel Ojalvo is also joining the team as the Director of Retail Sales. She brings over 10 years of experience in entertainment licensing and sales, focusing on new business development and category management.

Jimeka Broussard has been hired as Licensing Manager, and brings to the team a background in budget, product, and contract management. 

Susan Brandt says: “Shannon has shown an impressive ability to not only manage and lead our team members to success but has also been a force of creativity and innovation. I am also thrilled to welcome Vienna, Jimeka, and Raquel who come from impressive backgrounds and each with the skills to help propel Dr. Seuss Enterprises to even greater heights.”