Rovio Entertainment has teamed up again with SONIC Drive-In, the quick-service restaurant chain owned by Inspire Brands, to bring Angry Birds toys to its Wacky Pack kids meals, in a deal brokered by IMG.
The partnership is part of a consumer products programme celebrating the popular entertainment franchise’s first long-format series, Angry Birds: Summer Madness.
From March 28 to May 1, 2022, Sonic guests can collect eight different Angry Birds toys in their Wacky Pack kid’s meals. Available across the more than 3,500 SONIC Drive-In locations in the US, the toys all have unique features such as whistling, wobbling and face-changing effects.
“We are so excited to be partnering up once again with SONIC Drive-In, this time in celebration of Angry Birds: Summer Madness. The new range of collectable premiums brings all the fun and humour of our latest series to life in a new way,” says Katri Chacona, Director of Brand Licensing at Rovio Entertainment.
Angry Birds: Summer Madness sees sparks and feathers fly when a teenage Red, Chuck, Bomb and Stella spend a wild summer together with other Angry Birds at Camp Splinterwood.