SEGA is one of the leading interactive entertainment companies in the world, with our European HQ based in West London and our seven development studios spanning the UK, Bulgaria, France and Canada. Known for quality and creativity above all else, our studios include Sports Interactive, HARDlight, Amplitude Studios, Two Point Studios, The Creative Assembly and Relic Entertainment.

At the heart of SEGA is our publishing team based in London, where we help the studios bring their creative vision to life. Here we have a hardworking bunch of people spanning Tech, Sales, Marketing, Finance, QA and more.

Together, we drive the continued success and evolution of our Western business through living our company values of always collaborating, being entrepreneurial in spirit, having a winning mentality and focusing on uncompromising quality.


We believe that making the best games relies on having the best people, so we make sure that we look after ours, even more so with everyone working remotely during COVID-19…

For our gaming buffs, you can get involved in our online gaming nights and free SEGA games on Steam
Fitness fanatics will love our discounted gym membership and ride to work scheme. You can find your zen with our weekly virtual yoga classes as well as online physical therapy with our masseuse.
We hold regular company updates to keep everyone in the loop and we stay connected with social events like virtual pub quizzes and art workshops
We support your learning & development with access to online courses through Udemy, and webinars and resources on mental health and financial wellbeing
When you’re in the virtual office, we’ll make sure you have everything you need when it comes to tech/furniture, and we pride ourselves on having flexible working hours to ensure that you have a life outside of your home office
You’ll have access to a comprehensive benefits package that includes life assurance, income protection, private healthcare & dental insurance schemes and an enhanced contributory pension scheme. We offer competitive salaries and a fantastic bonus scheme so that you can stay motivated and focused on making SEGA the best it can be
We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. All applicants are welcome!

And that’s just the tip of the iceberg. Check out our Careers website to find out why we are a workplace you’ll never want to leave!


The Product Development Assistant, Sonic Team (based in London) will be responsible for working alongside the Product Development Manager, overseeing Product Development of all licensed merchandise across EMEA for Sonic the Hedgehog and other SEGA intellectual properties. This is a new role within the licensing team for the region and offers great opportunities for the right individual to shape the overall look and direction of licensed products and branding.

The successful candidate will possess strong all around creative knowledge and ability with a proven track record of having worked across kids and/or adult consumer products within the Licensing and entertainment Industry. Knowledge of working within the video game industry or with entertainment brands would also be beneficial.


Work closely with Sr. Product Development Manager across product submissions
Act as a point person for the approval of licensed products for assigned categories and licensees, ensuring that products align with SEGA brand guidelines and use only art assets provided
Work with licensees to guide the development and production of compelling product which best represents SEGA IP at retail
Communicate daily with internal and/or external partners via phone, Teams or email
Support Creative Agencies with the creation of mood boards to inspire the creation of licensing style guides
Maintain an accurate and detailed record of the development of each product from concept to final approval
Manage preproduction and production samples within archive
Arrange and attend both on-site and offsite business meetings and tradeshows with licensees; some travel may be required
Support other areas of the business requiring creative input
Liaise with licensing team counterparts at headquarters in Burbank California
Perform other managerial and administrative duties consistent with position as occasionally required by manager


Previous experience working with licensed products or brand management
Knowledge of product development timelines and printing techniques
Proficient in Adobe Creative Suite including Photoshop, Illustrator and InDesign
Passion for video games and the entertainment industry is a plus