Kraft-Heinz Lunchables, the buildable snack, is joining the virtual universe of Roblox, the global platform where fans can imagine, create and have fun with friends as they explore virtual worlds.

For the first time ever, Lunchables lovers can enter the world of Lunchables Racing, where players can build the ultimate Lunchables racing kart (with over 100 unique items to choose from ) and try to beat their friends to the finish line. There are three Lunchables tracks to choose from – the Moon Landing, Snack Valley and the Totally Tropical – and four new Lunchables minigames that players can take part in with their Roblox avatar: the Dance Fest, Cracker Stacker, UFO Movie Set and the classic Diner Dash. Players can use ‘cash’ earned in the games to decorate their karts, search for hidden coins, or visit the Lunchables town and talk to its food-crazy citizens.

Find out more about Lunchables Racing here.