The Impact of Repetition

A few weeks ago, I learned about a new game via a podcast. I then saw several people post photos from the publisher on Instagram…

Coordinator, Brand Management

Coordinator, Brand Management

About Us Beanstalk is a leading global brand licensing agency. We help famous food & beverage, corporate brands and digital games launch new products and…

Licensing Executive

Licensing Executive

Title: Licensing Executive Job Location: London SW9 Salary: Competitive salary + generous OTE bonus How to apply, email/web address: Please send your CV to awhite@britishpathe.com…

Are Our Games Eco-Friendly? (Part 2)

Are Our Games Eco-Friendly? (Part 2)

Two months ago, I posted an article posing the question: Are our games–as in, Stonemaier products–eco-friendly? Of course, that wasn’t the first time I’ve asked…

Popular snack Lunchables joins Roblox

Popular snack Lunchables joins Roblox

Kraft-Heinz Lunchables, the buildable snack, is joining the virtual universe of Roblox, the global platform where fans can imagine, create and have fun with friends…

Chasing Gen Z

Chasing Gen Z

Marketers are constantly obsessed with how to reach younger generations to stay relevant.  This can lead to a lot of “cringey” marketing, to use a…