Kids and family entertainment company Planeta Junior and award-winning global entertainment studio ZAG have signed a deal with Madhouse to create immersive experiences based on the globally successful animated series MiraculousTM – Tales of Ladybug & Cat Noir. The series was created by ZAG and co-produced with ON kids & family (Mediawan).
Madhouse is the leading integrated leisure activity and entertainment management company behind MadLab, the chain of pioneering retail entertainment centres. Miraculous experiences premiered at the MadLab Oviedo in November, featuring three immersive activities: Parkour Tech, VR Escape Room and VR Labyrinth. MadLab Zaragoza also offers visitors an immersive Miraculous experience.
Parkour Tech is designed for 5–12 year-olds. This new concept allows fans of Miraculous to test their psychomotor skills and complete team missions against the clock. Each group wears an RFID bracelet with a built-in LED reader to practise their teamwork and skills.
The VR Escape Room is an interactive experience for the whole family. This 50 m2 space allows 2-4 people to become Marinnette’s classmates. They have to solve a series of tests in under five minutes to help their favourite superheroes.
Finally, the entertaining Virtual Reality Labyrinth individual experience gives fans of all ages seven minutes to explore the Eiffel Tower and help stop Akuma, the supervillain from the popular show, from attacking the city.
“MadLab Oviedo allows the whole family to travel to Ladybug and Cat Noir’s Paris and enter the series, becoming a character that helps their superheroes. Joining forces with sector leader Madhouse guarantees our success,” says Antonella Ceraso, Consumer Products Director at Planeta Junior.
“Reaching an agreement with Planeta Junior and ZAG is part of our global strategy to offer new experiences based on entertainment’s most iconic brands and characters. This is just the first of several launches we aim to work on together,” adds Raluca Gavrilovici, Sales Business Manager at Madhouse.