International brand licensing agency LMCA is expanding its global footprint in Europe by entering a unique partnership with Stobbs, a Cambridge-based brand-focused law firm with an extensive international client base.

LMCA, which is headquartered in New York with regional offices in Asia and Latin America, announced the partnership with Stobbs as a pillar in its global expansion.

“This is a very exciting alliance, coming in LMCA’s 35th anniversary year,” says Ciarán Coyle, CEO of LMCA. “The combination of LMCA’s global strategic brand licensing capability and Stobbs’ extensive trademark and IP service provision will deliver a comprehensive and compelling offering to both new and existing clients of both organisations.

“This is all about enhancing the services we provide our clients globally. Stobbs is at the cutting edge of holistic and strategic brand management, with its breadth of capabilities addressing all brand-related issues, including trademark portfolio management, online brand enforcement, anti-counterfeiting solutions and brand valuation. We are proud to be partnering with them.”

Julius Stobbs, Founder and Principal of Stobbs, adds: “I am thrilled to be partnering with LMCA, an agency with wide-ranging experience and expertise in building global brand licensing programmes that support long-term brand growth.

“As part of the range of functions that make up Intangible Asset Management, a key capability is in brand extension, and how clients can leverage their highest value asset not just for pure commercial gain, but also as a mechanism to strengthen and protect the brand itself. Our partnership with LMCA will further build our global capability in brand extension and in Intangible Asset Management and we look forward to discussing the associated opportunities with our clients.”

Esther Jolley, currently IA Director at Stobbs, will lead the new initiative in Europe as Managing Director, reporting jointly to Coyle and Stobbs. Jolley, an expert with 20 years’ involvement in the brand licensing industry, has extensive experience on both agency and licensee sides of the business, working with some of the world’s leading brands including Procter & Gamble, Coca-Cola, Jaguar Land Rover, Mercedes-Benz, Hershey’s and Harley-Davidson.

The new partnership will have offices in both Cambridge and London, UK.