Denim producer ISKO and Soorty – Pakistan’s largest vertically integrated denim company – have announced the launch of their first collaborative effort: ISKO Future Face by Soorty Collection. Through this partnership, the two global denim powerhouses have developed a business model that is a first in the industry with the potential to change working practices for the better and unlock value for the entire market through the scaling of responsible innovations.
Created using ISKO’s innovative ISKO Future Face technology, the collection is produced by Soorty specifically for the US market. ISKO Future Face technology is a patented woven fabric that looks like a knit: it combines a soft, silky finish with comfort, enhanced shape retention and a flattering drape, while maintaining all the properties of true denim. ISKO Future Face by Soorty is washed using responsible laundry techniques that avoid the use of stones, PPE or hazardous chemicals while reducing the need for water and energy.
Placing themselves at the forefront of sustainability, inclusivity, technology and education, both ISKO and Soorty have launched previous initiatives that focus on a change for the better for the industry. Examples include Soorty approaching DENIM AS A POWER OF GOOD with a continuous investment in the latest technology and smart machinery, and innovations that use less of limited resources, plus numerous CSR projects such as creating an inclusive workplace and a transparent education platform. The company has also introduced “one size fits all” – adaptive denim technology with genderless and unisex fabrics to open room for inclusivity and diversity.
ISKO has recently announced its participation in The Jeans Redesign, a project established by the Ellen MacArthur Foundation’s Make Fashion Circular initiative. Eighty-five per cent of ISKO’s entire fabric production will consist of recycled material content made from pre-consumer and post-consumer recycled materials, and will be independently verified by Textile Exchange audit bodies. ISKO has also provided scholarships to underprivileged students through the Sani Konukoğlu foundation.
“We have always aimed at pioneering new models and innovations for the industry, like patenting textile technologies and building an actual denim ingredient brand,” says Marco Lucietti, ISKO Director of Strategic Projects. “We are now proud to be the ones to initiate this kind of new collaboration together with Soorty.”