Banijay has announced its first activation in the Metaverse with a Mr Bean NFT drop, in collaboration with intellectual property specialist and Metaverse architect FOMO Lab.

Fans will be able to own Mr Bean digital assets and collectibles, inspired by the hit animated series. The genesis Mr Bean NFT collection will be an assortment of 3,333 unique digital collectibles, available to purchase from 25 May using cryptocurrency Ether on FOMO Lab’s NFT marketplace, TheAvenue.market.

By purchasing the Mr Bean digital collectibles, holders will also have access to phygital rewards, competitions and redeemables, including a signed, unpublished hand-drawn still of Mr Bean from the first animated series. Further Mr Bean NFT drops with FOMO Lab are planned throughout 2022.

“Banijay has many exciting Metaverse projects to announce this year, as we continue to adopt new technologies to futureproof our brands,” says Owain Walbyoff, Chief Commercial Officer, Banijay. With his huge global following, Mr Bean is rightly taking his first steps into this space, and the combination of digital and physical rewards gives the NFT long-term value for the lucky few who manage to purchase them.”

Khalil Kassam, Co-Founder & Chief Business Officer, FOMO Lab, adds: “”FOMO Lab is the bridge between brands entering the Metaverse and NFT space and the Web3 community, changing the digital landscape forever, and we are delighted to partner with innovator Banijay to launch the official Mr Bean NFT collection.

“We are continuously evolving our product offering, working closely with tier-one brands, as well as the next generation of creators, relentlessly providing value to our community. It’s our mission to bring NFTs to a wide audience, with exclusive access to the latest and most sought-after products on the market.”

One of Britain’s most famous comic creations of all time, Mr Bean, first appeared on screens in 1990, with the versatile performer Rowan Atkinson playing the hapless hero. The show has now been in continual distribution for over 30 years, spawning a globally successful animated series voiced by Atkinson, which launched in 2002.

The brand attracts significant digital audiences, with over 129 million followers on Facebook, making it the biggest TV brand on the platform; nearly 50 million subscribers and 15 billion lifetime views across official YouTube channels; 8.7 million followers on Instagram; and 8.3 million likes on TikTok.

FOMO Lab’s recent partnerships include collaborations with road racing cyclist Mark Cavendish, MEFCC (Middle East and Film Comic Con), entrepreneur Roland Berger, and the heavyweight champion Tyson Fury. The legacy NFT collection with Tyson Fury saw FOMO Lab achieving the highest bid in NFT boxing history, selling the 1-of-1 NFT for $987,000

FOMO Lab is creating an entire product suite which includes a multi-chain NFT marketplace, a staking ecosystem, FOMO Lab Launchpad – a Metaverse platform with a ground-breaking mobile social application for NFT collectors – and many more products. The Avenue provides its holders with full control over their digital assets with over 3,000 users signed up, alongside an average visitor count exceeding 30,000 monthly.

Mr Bean: The Animated Series is produced by Tiger Aspect Kids and Family, part of Banijay Kids and Family.