shopping cart abandonment

Baymard Institute reports that 70% of all online shopping carts are abandoned.  High cart abandonment rates are a headache for any marketer in charge of…

the future of the metaverse

the future of the metaverse

No one knows exactly what form the internet of the future will take, but the frustrations of the current internet won’t automatically go away with…

product/market fit

product/market fit

A CB Insights study found that 35% of startups failed because they launched a product with no market need.  It’s one of the main reasons…

walled gardens

walled gardens

“The number of walled gardens is growing and we can only expect their walls to get higher,” Quantcast VP Mark White observed recently. “Walled gardens”…

Chief Something Officer

Chief Something Officer

Unilever is the latest major company to rename the Chief Marketing Officer.  Having added the word “Digital” in 2019 as “Chief Digital and Marketing Officer”,…

loyalty programs and personal data

“Loyalty programs need to be treated as a trade-off, meaning they need to provide something of value to the customer and in return customers will…

shopping cart abandonment

Baymard Institute reports that 70% of all online shopping carts are abandoned.  High cart abandonment rates are a headache for any marketer in charge of…

shopping cart abandonment

Baymard Institute reports that 70% of all online shopping carts are abandoned.  High cart abandonment rates are a headache for any marketer in charge of…

loyalty programs and personal data

“Loyalty programs need to be treated as a trade-off, meaning they need to provide something of value to the customer and in return customers will…

shopping cart abandonment

Baymard Institute reports that 70% of all online shopping carts are abandoned.  High cart abandonment rates are a headache for any marketer in charge of…

loyalty programs and personal data

“Loyalty programs need to be treated as a trade-off, meaning they need to provide something of value to the customer and in return customers will…

shopping cart abandonment

Baymard Institute reports that 70% of all online shopping carts are abandoned.  High cart abandonment rates are a headache for any marketer in charge of…

loyalty programs and personal data

“Loyalty programs need to be treated as a trade-off, meaning they need to provide something of value to the customer and in return customers will…

Chief Something Officer

Unilever is the latest major company to rename the Chief Marketing Officer.  Having added the word “Digital” in 2019 as “Chief Digital and Marketing Officer”,…

Bootsy Collins signs with ALG Brands

Bootsy Collins signs with ALG Brands

ALG Brands has been tapped to represent the original Starchild, Bootsy Collins, for licensing and branding opportunities, it was announced today by ALG CEO Ashley Austin. The firm will…

walled gardens

“The number of walled gardens is growing and we can only expect their walls to get higher,” Quantcast VP Mark White observed recently. “Walled gardens”…