Atlantyca Entertainment has signed a licensing agreement with leading Greek Publisher, Hartini Poli Editions of the NAKAS GROUP, to produce an extensive line of gift and stationery…
GTRACING inks gaming chair deal with Man City
Football club Manchester City has teamed up with one of the leading brands of gaming chairs, GTRACING . The partnership will see GTRACING become the Official…
The show that keeps on giving: BLE goes digital on 30 November and 1 December
Attendees to Brand Licensing Europe, which took place at ExCeL London last week, participated in 2,669 pre-booked meetings and many hundreds more arranged spontaneously during…
SmileyWorld and Tsingtao partner for limited edition beer collaboration
The Smiley Company has partnered with China’s number-one beer brand Tsingtao for an exclusive collaboration. The limited-edition range of beer will be sold across mainland…
Brand Licensing Europe announces 2021 Kelvyn Gardner License This! shortlist
Brand Licensing Europe has unveiled the nine finalists who will battle it out to win one of three Kelvyn Gardner License This! awards. BLE takes…
Viacom18 Consumer Products launches exclusive range of Garfield merchandise in India
With 18 million social followers, global awareness of 92 per cent and licensed across 111 countries, Garfield – the lasagne-loving orange cat – is one…
BANDAI NAMCO Europe announces new licensing partnerships
BANDAI NAMCO Europe has signed new licensing deals in EMEA for the global hit fighting-game series TEKKEN. The new deals cover apparel (Difuzed, Fashion UK,…
Coolabi Group plans to “spook kids silly” this Halloween with comedy brand Scream Street
International rights owner Coolabi Group and its “spooktacular” stop-motion animation Scream Street are celebrating the launch of Series 2 on CBBC and BBC iPlayer, with…
The Wand Company partners with The Pokémon Company for new Poké Ball Replica Series
The Wand Company has partnered with The Pokémon Company International to showcase the Poké Ball Replica Series. The new range will debut at MCM London…
One Animation adds new global deals for ‘Oddbods’ and ‘Insectibles’
Award-winning content creation, distribution and licensing studio One Animation has secured new deals with global VOD platforms and digital partners across the short-form, long-form and…
Stephen Curry and Under Armour drop ‘Street Pack’ collection with Sesame Street
Curry Brand, powered by Under Armour, is launching a seven-part footwear collection that brings the spirit of Sesame Street’s iconic Muppets to the basketball court. Basketball icon Stephen Curry, father to…
Zavvi debuts exclusive DUST! Batman Begins utility watch
Online retailer Zavvi is launching a limited-edition and officially licensed DUST! Batman Begins Utility watch, inspired by the first instalment in Christopher Nolan’s Dark Knight trilogy. The timepiece has been…
Outright Games to launch ‘DC League of Super-Pets’ video game in 2022
Outright Games has revealed the first-ever look at the forthcoming ‘DC League of Super-Pets’ video game as part of DC Kids FanDome, the 24-hour, immersive,…
Sakar International and SEGA of America mark Sonic’s 30th anniversary with new line of wheeled goods
Sakar International and SEGA of America have today announced a partnership to expand Sakar’s line of licensed wheeled goods and accessories with Sonic the Hedgehog,…
WildBrain CPLG turns up the volume with MTV x Eastpak collaboration
Leading entertainment, sport and brand licensing agency WildBrain CPLG has secured a global deal with Eastpak for a collection inspired by ViacomCBS Consumer Products’ iconic…
Team GB to present Day 1 keynote at Brand Licensing Europe
Fresh from securing 63 medals at Tokyo 2020 this summer, Team GB will present the opening day keynote at Brand Licensing Europe in November when…
Art and design brand Snowtap to make licensing debut at BLE
Set to appear for the first time at Brand Licensing Europe, Design studio Snowtap has partnered with licensing agent Kirsty Guthrie from KJG to create…
The NSPCC partners with Imagine8 for Pantosaurus and Buddy merchandise
Edutainment Licensing has announced that UK children’s charity the NSPCC has partnered with Imagine8 to create ranges of Pantosaurus and Buddy merchandise. Based in Warrington,…
Spin Master champions new League of Legends Collection
Leading global children’s entertainment company Spin Master has launched the first of its collection as the global master toy licensee for Riot Games’ League of Legends,…
The Point.1888 to represent Moonbug Entertainment’s Little Baby Bum in EMEA
Moonbug Entertainment has signed with The Point.1888 to represent another brand within its portfolio, Little Baby Bum, a fun and educational show for babies featuring classic and…
Maestro Media partners with international tabletop game consulting firm All About Games for global expansion
Maestro Media, the strategic product and business development firm specialising in innovative tabletop game publishing, has officially announced its partnership with All About Games, a…
Disguise to launch new costume range based on Ghostbusters and upcoming Ghostbusters: Afterlife
Toy and consumer products manufacturer JAKKS Pacific has entered into an agreement with Sony Pictures Consumer Products for its costume division Disguise to produce costumes…
Pocket.watch teams up with YouTube superstars Toys and Colors for global franchise ‘Kaleidoscope City’
Family entertainment company pocket.watch, which specializes in extending kids and family YouTube stars and characters into global franchises like the mega-hit Ryan’s World, has slated…
The Clangers announce magical musical plans
International rights owner Coolabi Group and its BAFTA award winning kids show, Clangers, are celebrating a host of musical activations for the much-loved brand including partnerships with Nordoff…
Sanrio partners with Player 2 to grow licensing revenue in the global gaming market
Gaming and esports marketing agency Player 2 and global lifestyle brand Sanrio have announced a partnership that will see the two collaborating to grow gaming-related…
Zavvi debuts exclusive Marvel Eternals replica set
To celebrate the release of the new Marvel Eternals movie, online retailer Zavvi is launching a limited-edition and officially licensed Marvel Eternals collectible replica set. The UK and EU exclusive,…
Acamar Films renews Bing partnership with master toy licensee Golden Bear
Acamar Films, producers of the multi-award-winning TV show Bing along with Brown Bag Films, has renewed its licensing deal with master toy licensee Golden Bear.…
Animaccord takes Masha and the Bear and new offering Fairy-teens to MIPCOM
Animaccord will be presenting both its popular animated series Masha and the Bear and its latest offering, Fairy-teens, at this year’s MIPCOM. Fairy-teens, a new…
BlackMilk to release The Legend of Zelda clothing collection
Fans of the hugely successful video game franchise will be able to show their love for The Legend of Zelda with an upcoming clothing collection…
Portfolio Entertainment finds a home for ‘Where Oliver Fits’ at Discovery Kids
Global sales secured across kids and family slate including Hero Elementary, Do You Know? and The Cat In The Hat Knows A Lot About That!…
Spread Group gains Sven Burscher as Head of Licensing
Spread Group has appointed Sven Burscher as its new Head of Licensing, in a move that highlights the expansion of its licensing business. Burscher will be responsible for…
Surge Brands signs first US licensing partners for Candy Dynamic’s Toxic Waste Slime Licker and Hazardously Sour Candy
Surge Brands, a leading global licensing agency for Candy Dynamics’ Toxic Waste line of sour candy, has signed a roster of new leading licensees to create branded products…
FuturumKids announces 10 new ‘Paddles’ offerings, including plush and apparel, will hit stores in time for Christmas
Following the successful launch on Cartoonito UK and RTE of state-of-the-art animation series Paddles, its creator, FuturumKids, is looking forward to a busy Christmas for…
ARTiSTORY to build global licensing programme for the Brooklyn Museum
The Brooklyn Museum in New York – mission: “To create inspiring encounters with art that expand the ways we see ourselves, the world and its…
Hasbro partners with Rubber Road to launch merchandise range based on its hit global franchises
Hasbro has tapped the pop culture merchandise specialist, Rubber Road and its design arm, Numskull Designs, to develop, manufacture, and distribute a wide range of…
BLE 2021 brings Licensing International’s Licensing U to European audiences for the first time
Brand Licensing Europe (BLE) in partnership with industry trade association Licensing International, is launching Licensing U for Europe, a ‘one-stop-shop’ education programme about the $292bn…
Rocket Licensing welcomes brace of new UK licensees for The Very Hungry Caterpillar
The popular preschool property, The Very Hungry Caterpillar is expanding its presence in the toys, role-play, and party space this year thanks to renewed and…
Magic Light Pictures partners with lifestyle brand Joules for exclusive The Gruffalo collection
Magic Light Pictures is partnering with the premium lifestyle brand, Joules, for the launch of an exclusive collection of Gruffalo clothing and accessories for babies…
Thomas & Friends: All Engines Go pulls into Channel5’s Milkshake this November
Thomas & Friends: All Engines Go – a new, vibrantly refreshed, 2D animated series following the iconic Thomas the Tank Engine – is pulling into…
Diversity and innovation celebrated as Licensing Expo Virtual’s License This! crowns its 2021 winners
An animated brand with diversity at its centre, a refillable snack jar, and a children’s animation that brings African and African American culture to the…
WildBrain CPLG lands raft of UK partners for Dr Seuss’ The Cat in the Hat, How the Grinch Stole Christmas
Dr Seuss’ The Cat in the Hat, How the Grinch Stole Christmas, and Green Eggs and Ham will all be expanding their UK licensing presence…
BBC Studios expands its NFT trading card game Doctor Who: Worlds Apart with new series launch
Reality Gaming Group and BBC Studios have expanded on their existing partnership to launch a new Doctor Who: Worlds Apart permanent card set, Time Lord…
Zavvi launches limited edition, exclusive Pokémon Explorer clothing and accessories collection
The UK online retailer, Zavvi has partnered with the Pokémon Company International to launch an exclusive, limited edition and fully licensed Pokémon Explorer clothing collection.…
Reemsborko details flurry of global partners for graphic novel IP Trese
Reemsborko, the UK agency specialising in cult and pop culture licensing from across the world, has secured a flurry of new partnerships for the best-selling…
PlayMonster, LEGO, and Crayola among 2021 Licensing International Excellence Awards winners
PlayMonster, LEGO, Crayola, and Hasbro have all been named among the winners of the 2021 Licensing International Excellence Awards at a ceremony held via a…
Hello Kitty and Pusheen pounce on limited edition collaboration for plush, fashion, and more
Sanrio has entered into a new collaboration with the Pusheen brand to launch a limited edition collection of Hello Kitty x Pusheen consumer products, spanning…
Boat Rocker rounds up new herd of Dino Ranch licensees across US, Canada, and EMEA
The dress up and costumes specialist, Rubies has been listed among a suite of new US, Canadian, and EMEA licensing partners for the break out…
WildBrain CPLG unveils new wave of global deals for Yale and Harvard Universities
WildBrain CPLG has signed a new wave of global deals for Yale and Harvard universities, expanding the brands across apparel, accessories, stationery, wall art and…
BBC Studios to drive Bluey licensing growth across the Americas with new SVP of consumer products and business development
BBC Studios – Americas has promoted Suzy Raia to the role of senior vice president, consumer products and business development, where she will oversee and…
Funko EMEA appoints regional sales director to spur its ‘phenomenal European takeover’
The pop culture specialist, Funko has bolstered its EMEA sales management team with the appointment of the former MGA Entertainment sales director, Karen Athill. Joining…
Toikido talks | “Video game licensing is in the best health of any entertainment platform”
Fresh from welcoming the latest major gaming IP to the fold in the form of the British indie game developer’s multiplayer title, Gang Beasts, there’s…
Chess sets and Transformers: The Movie ReAction figures, Hasbro is laying on a nostalgic treat for fans
Having never been one to shy away from its adult fanbase or one to tread lightly around the kidult market of collectors and geek culture…
Asmodee Entertainment teams with Event Merchandising to launch online gaming merch stores
Asmodee Entertainment has entered into a new licensing partnership with Event Merchandising Limited to launch a series of ‘one-stop-shops’ for fans of Fantasy Flight Games…
Moomin Characters backs Finnish literacy campaign Read Hour as it makes UK debut
Finland’s successful literacy initiative, Read Hour is coming to the UK for the first time this year, with the help of the country’s best loved…