we value your privacy

we value your privacy

“We value your privacy” is one of those meaningless marketing phrases, like “your call is very important to us” or “we’re all in this together”,…

share of voice

share of voice

Marketers are perpetually looking for the most useful metrics to guide marketing decisions.  None are perfect and many are in flux. Share of voice (SOV)…

personal branding

personal branding

Tom Peters ushered in the age of personal branding with a 1997 cover story in Fast Company titled “The Brand Called You.”   He wrote:…

every brand onion

every brand onion

I find few things as silly in the world of marketing as the classic Brand Onion.  The Brand Onion goes by many names — Brand…

My First Ever Webtoon

My First Ever Webtoon

Me and my best friend started making this webtoon last year, our intention was to win a contest, but then we changed our mind and…

Sea of Sameness

Sea of Sameness

When I worked on the method brand from 2006-2010, we often talked about about trying to stand out in a “sea of sameness.”  Like many…

the NFT bandwagon

the NFT bandwagon

A couple months after NFTs caught the public imagination with the $69 million auction of a JPEG, it has been fascinating to see how brands…

back to normal

back to normal

Last year, Professor Scott Galloway described COVID-19 as “an accelerant” not a “change agent.” As he later expanded: “The pandemic’s most enduring impact will be…

Generational Marketing

Generational Marketing

Epoch Strategy Director Alex Murrell wrote a fascinating piece a couple years ago on “The Ageism in Advertising” and the knee-jerk way that marketers obsess…

the next big thing in marketing

the next big thing in marketing

There’s a perennial search for the next big thing in marketing, which can distract us from getting the basics right. I recently re-discovered “Eat Your…

Customer Lifetime Value

Customer Lifetime Value

A recent study from the CMO Council and Deloitte found that only 17% of CMOs track Customer Lifetime Value (CLV) well. Customer Lifetime Value is…

back to the office

back to the office

I was struck by this observation from Ron Carucci in his HBR article last month on returning to the office: “If the transition to WFH…

the personalization privacy paradox

the personalization privacy paradox

Consumers expect personalized experiences.  Yet they also grate at attempts by marketers to collect personal data about them to deliver these personalized experiences.  That’s a…

media planning

media planning

Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels.  Zenith reported this week that digital ads will make…