Marketers are constantly obsessed with how to reach younger generations to stay relevant. This can lead to a lot of “cringey” marketing, to use a…
Barbour enlists Paddington for new Christmas campaign
Leading heritage and lifestyle brand Barbour is collaborating for the first time with the much-loved children’s character Paddington Bear for this year’s seasonal campaign, with…
Billie: the razor brand championing body hair
Adopting a different approach to shake up the industry, Billie has put customers first when it comes to marketing, often making personal choice the centre…
How Crocs became an unlikely fashion icon
Once the world’s most-hated shoe brand, today Crocs is loved by everyone from Justin Bieber to Balenciaga. We speak to global creative director James Gardner…
Echo’s new designs for Smarties tap into the ‘thinker, dreamer, creator archetypes’
London-based brand design and innovation agency Echo has collaborated with Smarties to create new sustainable packaging. The project saw the team redesign Smarties’ Topper Toys…
Skep rebrands a super-fast grocery delivery company as a magical service run by wizards
London-based studio Skep has given delivery giant Dija a serious refresh by renaming it Kazam and creating what it describes as a “new magical world,…
Designers Create Fake Advertising Flyers And The Result Is Hilarious (49 Pics)
We certainly see them every day – in the mail, at work or at school, on community notice boards, in store windows. Flyers. That’s right,…
Animal Planet roars into Burger King with King Jr Meal toys
Animal Planet, a member of the Discovery Inc family of brands, today announced its collaboration with Burger King on a collection of paper-based King Jr…
Advertising the menopause
Conversations around women’s health have shifted dramatically in recent years and have finally reached the menopause, once a taboo topic. On World Menopause Day, we…
Designing for our MetaLives
As fashion brands launch digital-to-avatar lines and new, immersive social media emerges, our lives in the metaverse are developing at pace. A new report from…
Rebranding cricket for a new age
The ECB has been expanding cricket’s horizons with the launch of a new tournament, The Hundred, this year. We look at how it’s been designed…
The Snowman and Fox’s Biscuits come together for Christmas
Penguin Ventures (part of Penguin Random House Children’s) has partnered with Fox’s Biscuits to launch The Snowman Biscuit Selection tin in time for Christmas this year. The…
Wagamama introduces Vegamama, an angry vegan monster
Wagamama has taken a humorous approach to highlighting its environmental credentials in this new ad, which features a Godzilla-style monster rampaging through a city. It…
Principal studio designs a psychedelic identity for organic online shopping brand Fergus
Bryan-K. Lamonde, one of five founding members behind the studio, talks us through the inspirations behind the project – which pulls reference to Swiss graphic design…
Giant teddy bears act as bouncers protecting the home in new Ikea ad
Last year saw Ikea promoting the value of a good night’s sleep, and in its latest campaign the furniture brand is placing an emphasis on…
Franklyn takes Zagat ‘back to its roots’ with a cheeky identity that plays on customer reviews
Want to find somewhere decent to eat? Zagat has provided user-generated restaurant reviews since 1979 via an iconic maroon book. With the launch of a…
How Papier redefined the stationery sector
As the business unveils a major rebrand, founder Taymoor Atighetchi shares how he’s spent the last six years building a category-defining stationery brand The post…
Studio Blackburn on its We Mean Green campaign
Last week a revamp, albeit a temporary one, of the British Rail double arrow logo caused a stir in the design press and on social…
Is there room for ethics in design?
The devil on the ad industry’s shoulder might still say that fast fashion and oil companies aren’t so bad, but some design studios are taking…
Marcus Rashford stars in new Google ad
We are living in divisive times, where it is all too easy for people to choose anger and rash judgements over listening and attempting to…
Creative Review hosts a day at the Festival of Marketing
Scenes from last year’s Festival of Marketing The Festival of Marketing returns from October 18-21, offering four days of content that aims to help marketers…
French brand Distance dares runners to break Paris speed limit in ads
Ad agency BETC orchestrated the clever campaign after a new speed limit for vehicles in the city was introduced, aimed at combating pollution in the…
Digital Artists Turn 9 Iconic ’80s Movies Into Nostalgic Happy Meal Toys
In 1979, just one year before the ’80s overtook the ’70s, McDonalds made their iconic Happy Meal. It became an instant hit and a household…
Director Bassam Tariq on changing perceptions
The US film and advertising director Bassam Tariq is embracing the chance to combat years of Muslim misrepresentation in his work and has his hopes…
Nike celebrates Ronaldo’s latest record with honorary pitch
The goal features embroidered text stating ‘Greatness starts with a goal’ and its crossbars show an illustrated timeline of Ronaldo’s career in 15 scenes. Designed…
Why we need to design for all ages
As a new book by Jeremy Myerson celebrates the inclusive design work of the Helen Hamlyn Centre, Patrick Burgoyne talks to him about what has…
Siân Davey shoots new Eastenders advertising campaign
Designed by BBC Creative, the new campaign – which includes a series of posters featuring photography by Davey and a film directed by John Dower…
How rap music took over advertising
As genres such as hip-hop and grime cement their position in the mainstream, we explore how the brand world is increasingly taking note The post…