Lisa Marks Associates, Inc. (LMA) has been appointed as licensing agency to represent the iconic Ring Pop brand. LMA will be developing the licensing program across all product categories, including frozen novelties, powdered and ready-to-drink beverages, personal care, toys and games, apparel and accessories, gifts, novelties and collectables, stationery and party goods, pet products, home décor, digital games and more. The programme will focus on North America with planned new partnership launches beginning Q4 2021.
Launched in 1977, Ring Pop features an iconic gem-shaped hard candy on a wearable ring. Today Ring Pop enjoys nearly universal (98%) awareness and is a consistent top 20 performer in all-outlet non-chocolate candy sales. The innovative oversized gem candy comes in a variety of colourful fruit flavours.
LMA was selected as the licensing agency for sister-brand Bazooka in 2020 and has been building a robust programme including product collections within apparel and accessories, toys and collectables, sporting goods, precious metals, home décor, sports nutrition and more.
“We love working with the talented Bazooka Candy Brands team and are excited to partner with them and bring to life the many creative facets of the storied Ring Pop brand,” says LMA President Lisa Marks. “Ring Pop is a pop-culture icon enjoyed by all – the uniquely fun and playful aspects of this brand lend itself to endless creative licensing opportunities that brand fans will love.”
“Having worked with LMA over the past year to develop and launch the exciting Bazooka licensing programme, we are thrilled to extend the relationship to now include Ring Pop,” says Becky Silberfarb, Senior Director of Marketing for Bazooka Candy Brands. “We know there are a great amount of licensing opportunities across categories for Ring Pop to inspire more fun and memorable ways for fans to connect with our brand.”
Bazooka Candy Brands, a division of The Topps Company, manufactures and markets the popular lollipop brands Ring Pop, Push Pop, Baby Bottle Pop and other candy and gum products, including the iconic Bazooka Bubble Gum.