Baileys, the Original Irish Cream liqueur, has partnered with master chocolatier Lir to deliver a line of festive chocolate treats in Ireland and the UK, in time for the holiday season. The partnership was brokered by Baileys’ brand extension licensing agency, Beanstalk.
The new range of Baileys x Lir chocolates includes two festive tins filled with Baileys Chocolate truffles. The tins are available from the Lir Chocolates website, retailing between £5-£15.
Due to hit shelves in early November is the Baileys Chocolate Bombe. Each pack contains three Chocolate Bombes filled with Baileys-flavoured milk chocolate and marshmallows ready for dunking. The Baileys Chocolate Bombe will be available in Morrisons, Asda, Matalan & B&M and online at lirchocolates.com for RRP £5.
Returning this holiday season are the Baileys signature Chocolate Collection Box and the Baileys gift-wrapped box. The box includes a range of Baileys flavoured chocolates, including gooey brownies and creamy caramel hearts, and is available at Asda for £8. The Baileys gift-wrapped box is filled with milk, dark and white truffles, including coffee, caramel, and almond flavours, and is packaged in Baileys gift-wrap. It’s available from the Lir Chocolates website, retailing at £10.
“The festive season wouldn’t be the same without the indulgence of some of your favourite chocolates. Baileys and Lir have created the perfect range of delicious adult treats to delight any Baileys lover, whether that is a friend, family member or yourself,” says Louise French, Senior Vice President, Business Development and Operations at Beanstalk.
Katie Byrne, Senior Brand Manager at Lir adds: “We’re thrilled with the reaction to our Baileys Chocolate Christmas NPD – everyone loves the mix of delicious chocolate in a fun, decorative format. This year more than ever, we’re all in need of some Christmas cheer and we’re delighted to be able to help spread a little joy during the festive season! The Lir Team, in conjunction with Beanstalk and Diageo, have worked tirelessly over the last year to bring these products to market and it’s wonderful to see them on shelf.”