Acamar Films, producers of award-winning TV show Bing along with Brown Bag Films, has launched Bing’s first health and beauty products in the UK with new partner Solent Brands.

Hitting shelves now are a Bing toothbrush and toothpaste, launching in B&M, and tissue packs, available in Poundland.

“Bing is a great addition to the Health and Beauty category in our Solent Brand group,” says Anthony Balkin, Managing Director of Solent Brands. “A much-loved gender-neutral license, Bing supports real life learning and skill development and we are excited to encourage this with the launch of our Bing oral care products and tissues. We look forward to extending the range in 2022.”

Louise Simmonds, Head of UK Licensing at Acamar Films, says: “It is wonderful to begin this exciting new partnership with Solent Brands and to see Bing launch into a new category in the UK. We hope these fantastic new products will delight Bingsters as they build healthy bedtime routines and equally, support the grown-ups in their lives.”